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Empathy Map Framework Presentation Template

This empathy map presentation template is designed to help teams clearly understand user motivations, emotions, behaviors, and decision drivers in a structured and visual way. The slide is organized into six clearly labeled sections Think & Feel, See, Hear, Say & Do, Pain, and Gain surrounding a central user profile area. This layout allows presenters to capture qualitative insights at a glance while maintaining logical flow and balance. The clean typography, soft pastel color blocks, and minimal illustration style ensure readability and professional appeal across business, design, and research contexts.

Built for clarity and collaboration, this empathy map presentation template supports user-centered thinking in workshops, strategy sessions, and stakeholder meetings. Each section provides ample space for concise notes, making it easy to translate research findings into actionable insights. Fully editable in PowerPoint and Google Slides, the design enables quick customization of text, colors, and labels to suit different personas, industries, or project goals. Whether used as a standalone slide or part of a larger deck, this framework helps align teams around shared understanding and informed decision-making.

Features of this Empathy Map template

• Six-section empathy map layout with clearly defined categories
• Central user profile area for persona or audience description
• Soft color-coded blocks for easy visual scanning
• Fully editable text, colors, and shapes in PowerPoint and Google Slides

Why use this template

• Visualizes user insights in a clear, structured format
• Supports design thinking and user-centered strategy
• Improves team alignment during workshops and presentations
• Saves time compared to building empathy maps from scratch

Who is it for

This template is ideal for UX designers, product managers, marketers, consultants, educators, and business teams conducting user research or strategy planning. It is also useful for startups, agencies, and students working on persona development, customer journey mapping, or service design projects.